April 25, 2011
Massage Envy Signs 38 New Franchise Agreements
Leader in Massage and Spa Services Celebrates 900th Franchise
Sold and Continues Record Growth
Scottsdale, Ariz. (April 25, 2011) - Massage Envy, the pioneer
and national leader of affordable and convenient massage and spa
services, announced today a healthy start to the new year. Since
January 2011, the company has sold 38 franchises and opened 18
centers. In addition, Massage Envy recently sold its 900th
franchise to franchisees Deborah and Don Glorius in
Orlando.
"Our team has achieved amazing milestones over the last year and
in these first few months of 2011," said Massage Envy CEO David
Humphrey. "We are continuing to expand our reach with the
power of a strong brand and a network of talented franchisees who
are committed to providing affordable and accessible massage
therapy and skincare treatments to their communities."
This strong start to 2011 is a continuation of Massage Envy's
record growth in 2010 with 43 new locations and 166 spa location
conversions. The company experienced a 29 percent growth in
membership in 2010, while also performing its 30 millionth
massage. This expansion puts Massage Envy Spa well within
sight of signing its millionth member in the second quarter.
During the first quarter of 2011, Massage Envy signed four new
multi-unit regional development agreements in Hawaii, North and
South Dakota, and Montana, and two resale development agreements in
Pittsburgh/Western Pennsylvania and Sacramento/East Bay. In
addition, the company opened its 300th spa location in
San Diego, reaching another milestone since launching the spa
concept less than two years ago to satisfy consumers' desire for
inexpensive, healthy skin care along with traditional massage
therapy.
According to the International Franchise Association's 2011
Franchise Business Outlook report, the number of franchise
establishments is projected to grow 2.5 percent this year. In
just the first quarter, Massage Envy Spa has surpassed this
projection, supporting reports that the health and wellness
category is a strong growth area.
"With year-over-year growth of 25 percent and average unit
volume reaching $1 million, few companies can offer comparable
growth and the profitability potential as Massage Envy Spa," added
Humphrey. "With this recent growth, our regional developers
and franchisees agree that it's an ideal time to open a Massage
Envy Spa."
With more than 670 locations in the United States, Massage Envy
is the largest system of franchised massage centers in the
industry. The company plans to continue to expand its
presence in markets across the U.S. and recently announced plans to
bring its convenient, affordable and professional spa and massage
services to Canada
To fuel growth, the company is looking for specific franchisee
candidates who have the ability and the desire to learn and follow
a system that ensures value and customer satisfaction.
Qualified franchisee candidates should have business sales or
management experience, but do not need to have a massage therapy or
spa operations background. They also should possess a minimum
net worth of $500,000 and liquid assets of at least $150,000.
Massage Envy Spa franchisees can expect their initial investment to
range from approximately $343,000 to $568,000, including the
franchisee fee.
Massage Envy is the world's largest employer of
licensed/registered massage therapists, with more than 16,000
therapists providing over 250,000 massages every week. The
company only employs licensed, registered and certified massage
therapists who are trained to provide a variety of therapeutic
massage treatments. Open seven days a week, each Massage Envy
Spa offers convenient times and locations. An average
location is approximately 3,000 square feet and is typically
located in shopping centers with national, daily need and
female-oriented retailers.
Entrepreneurs interested in exploring franchising opportunities
with Massage Envy and Massage Envy Spa may contact Lori Merrall at
(480) 366-4171 and lmerrall@massageenvy.com,
or visit www.massageenvy.com.
About Massage Envy Spa
Massage Envy Spa, based in Scottsdale, Arizona, is the leading
provider of therapeutic massage in the United States. The national
franchise is dedicated to providing professional and affordable
therapeutic massage and spa services to consumers with busy
lifestyles at convenient times and locations. Founded in 2003,
Massage Envy Spa has more than 670 locations in 43 states and has
experienced 25 percent year-over-year growth. In addition,
the average unit volume for a Massage Envy Spa is $1 million. The
company was recently named a top AllBusiness (a D&B company)
AllStar Franchise, and is a member of the International Franchise
Association (IFA). For more information, visit MassageEnvy.com.
# # #
CONTACT:
Kim
Ryan
Fish Consulting
770-205-7423
kryan@fish-consulting.com