August 22, 2007
Massage Envy raises nearly $40,000 for Susan G. Komen For The Cure during Colorado's first Massage For The Cure Event
Denver, Colorado - August 22, 2007 - Massage
Envy, a nationally franchised massage company focused on providing
professional, convenient and affordable massage therapy services,
announced today that Colorado's first daylong fundraising event to
benefit Susan G. Komen for the Cure, entitled, "Massage for the
Cure," raised nearly $40,000.
On Monday, June 18, 2007, the Colorado Springs Massage Envy, in
conjunction with 12 other Front Range-area Massage Envy clinics,
offered free one-hour therapeutic massages in partnership with both
the Denver and Colorado Springs Affiliates of Susan G. Komen for
the Cure. Donations of any amount were suggested in exchange for a
massage, and all proceeds raised during the Massage for the Cure
event directly benefited Susan G. Komen for the Cure
initiatives.
A total of $38,543.00 was raised, with $3,758.00 distributed to
the Colorado Springs Affiliate of Susan G. Komen for the Cure. An
additional $34,785.00 was donated to the Denver Affiliate, which
was generated from 12 of the Front Range Massage Envy
locations.
The event was widely attended with nearly 1,200 massages
performed across all 13 locations by the approximately 350
therapists who worked that day. The check was recently presented to
Joan Schulz, president of the Colorado Springs Affiliate of Susan
G. Komen for the Cure at Massage Envy's Cherry Creek North clinic.
All funds raised will be used to support breast health and the
Komen mission to eradicate breast cancer as a life-threatening
disease through advancing research, education, screening and
treatment.
"We are very pleased with the results of the first Massage for
the Cure event here in Colorado Springs. The response from the
entire Front Range community was phenomenal, and we are extremely
grateful for this commitment to and concern for breast cancer. The
community truly banded together and reached out to show support and
for that, we are very appreciative," said Larry Reiff, regional
franchise developer for Massage Envy in Colorado.
"We are very excited to continue this effort next year as we
strive to work together to combat breast cancer in conjunction with
Susan G. Komen for the Cure," Reiff stated.
Schulz added: "We are honored by the outpouring of contributions
and concern from this community and also gratified by Massage
Envy's commitment to our organization and cause. Because of the
extraordinary efforts put forth by all the Massage Envy staff -
both at the clinic and corporate levels - Komen will be able to
provide grants for education, screening and treatment for uninsured
and under-insured women and men in our 12-county service area."
Next year's Massage for the Cure event has been scheduled for
Monday, June 9th, 2008. During the past two years, Massage Envy
clinics across the country, including Phoenix and St. Louis (and
soon Houston), have hosted similar events. Massage Envy and Susan
G. Komen for the Cure Affiliates have been highly successful in
partnering, and raised an estimated $150,000 to benefit breast
cancer research.
An estimated 178,480 new cases of invasive breast cancer are
expected to occur among women in the U.S. during 2007. An estimated
40,460 women will die from breast cancer this year. It is estimated
that 2,030 men will be diagnosed and 450 men will die of breast
cancer during 2007.
Massage Envy Ltd., founded in 2001, is a nationally franchised
massage company, focused on providing professional, convenient and
affordable massage therapy services through a network of more than
247 franchised clinics throughout 30 states (as of July 2007).
In Colorado, Massage Envy operates 13 clinics including those in
Highlands Ranch, Broomfield, Centennial (Southglenn), Parker,
Denver (one in Tiffany Plaza and one in Cherry Creek North),
Boulder, Thornton, Colorado Springs, Ft. Collins, Westminster,
Aurora and Lakewood. A second Colorado Springs location is due to
open in the summer of 2007.
Combined, these clinics represent a current membership base of
more than 10,000 clients. Collectively, they perform more than
17,000 massages per month. To find a clinic, book an appointment or
learn more about the recently held Massage for the Cure, call
877-330-ENVY (3689) or visit www.MassageEnvy.com.
Contact
Susan J. Lewis
PAIRELATIONS, LLC
303-804-0494
slewis@pairelations.com