Dave Crisalli Named President Of Massage Envy Franchising, LLC

Leader in Massage and Spa Services Expands Franchise Development Team

Scottsdale, Ariz. (July1, 2011) - Sentinel Capital Partners has named Dave Crisalli as President of Massage Envy -- the pioneer and national leader of professional, convenient and affordable massage and spa services.  Crisalli, who has served as COO of Massage Envy since 2004, recently assumed the additional role of president and will lead the company's continued growth and success. 

"I have had the privilege of serving as COO for the past seven years and appreciate Sentinel's confidence in expanding my leadership role as president," said Crisalli.  "We will continue our mission of expanding Massage Envy's footprint, making massage and spa services even more accessible to customers nationwide and we will remain focused on the double bottom line of delivering real value to members and guests, as well as profitable growth for our franchise partners."

Today, Massage Envy is one of the country's fastest growing wellness brands, serving a membership base of more than one million members.  With more than 690 clinics operating in 43 states, Massage Envy has experienced considerable growth in the first half of 2011, awarding 57 new franchises and opening 31 new clinics. 

As COO, Crisalli has been responsible for the company's day-to-day franchisor operations and leading franchisee profitable growth. This year, Massage Envy average unit volume surpassed $1 million and experienced year-over-year growth of 25 percent.

Crisalli has 19 years' experience in the health and wellness industry, primarily with fitness and athletic clubs, including industry-leading brands like Q Clubs and Club One Fitness.  His passion for the industry has contributed to a culture of growth, support and service throughout Massage Envy's franchise system.

In addition to Crisalli being named President and COO, Massage Envy has expanded it franchise development team.  Lori Merrall, who joined Massage Envy over a year ago, has been promoted to National Director of Franchise Sales.  Merrall has worked in the franchise industry for five years with Blimpie and Cold Stone Creamery, as well as most recently Massage Envy as Director of Franchise Sales.  Prior to franchising, Merrall worked in advertising and sponsorship sales for the Phoenix Coyotes, and has spent the bulk of her career in the TV and film industry in sales, distribution and marketing.

Jesse Curry joins the team as Director of Franchise Sales.  He has been with Massage Envy for six years and has served in a variety of management positions, including Director of Corporate Wellness and Director of Field Operations.  Curry has spent the majority of his 30-year career in the health and fitness industry where he consulted and developed disease prevention program for companies and served in senior management positions in the private health club arena.   

About Massage Envy
Massage Envy, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to consumers with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy has more than 690 locations in 43 states and has experienced 25 percent year-over-year growth.  In addition, the average unit volume for a Massage Envy is $1 million. The company was recently named a top AllBusiness (a D&B company) AllStar Franchise, and is a member of the International Franchise Association (IFA). For more information, visit MassageEnvy.com.

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Kim Ryan
Fish Consulting
770-205-7423
kryan@fish-consulting.com