Wired For Wellness: Massage Envy Announces New Digital Campaign

Initiatives Include New iPhone & iPad Apps, Lifestyle Blog and Enhanced Social Media Efforts -  

 Scottsdale, Ariz. (June 2, 2011) - Massage Envy, the pioneer and national leader of affordable and convenient massage and spa services, announced today the launch of its new digital campaign which includes free iPhone and iPad apps now available for download through the App Store, its Touch of Wellness blog for healthy living and balanced lifestyle tips, as well as a ramped up social media strategy featuring Facebook and Twitter experiences designed to interact directly with customers and fans of the brand. 

"Our whole team of experienced team members, therapists and members is a wealth of information, not only when it comes to massage therapy and skincare, but also overall health and wellness best practices," said Massage Envy Franchising, LLC President and COO David Crisalli. "Sharing their expansive knowledge, we decided that by investing in an enhanced digital strategy, we can spread the word about the benefits of maintaining a balanced wellness routine and truly enrich the lives of our loyal brand followers."

Massage Envy's new For ME iPhone and iPad apps help integrate a wellness routine into everyday life. You can design a custom massage by tapping on the virtual body's areas of tension, pain or stiffness. By sliding the scale from one to 10, you can set the desired level of pressure the therapist should use for the target areas. Once complete, you can then send the custom massage to your desired Massage Envy location and request a convenient appointment date and time.  

"We have found that it is not always easy for some members and guests to explain to their therapists where exactly they feel pain," continued Crisalli. "With the custom massage feature, it is simple to point out what parts of the body you want focused on to receive the best benefits from your treatment."

Additional features of the For ME apps include a location finder, monthly appointment reminder alerts for members, detailed information on the types of massage and facial treatments offered and their benefits, as well as the ability to purchase gift cards online. The For ME iPad app also offers free access to Massage Envy's exclusive meMagazine for useful health and wellness articles. Both apps were created by The Lavidge Company's interactive team based in Phoenix, Arizona.

Inspired by the belief that everyone deserves a little "me" time, Massage Envy's Touch of Wellness blog is the company's new digital hub for healthy living tips, wellness programs, nutritious recipes, inspirational stories, fitness routines and more. The design was created by McMurry, one of the world's leading content marketing providers based in Phoenix, Arizona.

Massage Envy has also ramped up its social media efforts to allow the brand to directly communicate with its customers. The company has established the Twitter handle @massageenvy for its corporate headquarters and is continuing to interact with fans on its Facebook page which now has over 47,000 "likes."

Today, there are more than 680 Massage Envy and Massage Envy Spa locations, making it the largest system of franchised massage and spa clinics in the industry.  The company also is the world's largest employer of licensed/registered massage therapists with more than 16,000 therapists providing over 250,000 massages every week.

Open seven days a week, each Massage Envy offers convenient times and locations to fit all its members needs. For more information, including a list of all clinics, visit Massage Envy's web site at MassageEnvy.com.

About Massage Envy
Massage Envy, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to consumers with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy has more than 680 locations in 43 states and has experienced 25 percent year-over-year growth.  In addition, the average unit volume for a Massage Envy Spa is $1 million. The company was recently named a top AllBusiness (a D&B company) AllStar Franchise, and is a member of the International Franchise Association (IFA). For more information, visit MassageEnvy.com.

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Kim Ryan
Fish Consulting
770-205-7423
kryan@fish-consulting.com