Massage Envy Spa Announces Canadian Expansion

The World's Largest Massage Therapy Franchise Plans First International Development in Canada

Scottsdale, Ariz. (March, 2011) - Massage Envy Spa, the pioneer and U.S. leader of affordable and convenient massage and spa services, announced today plans for its first international expansion in Canada. The company is seeking area representatives to develop locations throughout the country over the next several years, with an initial focus in Quebec, Ontario, British Columbia and Alberta.

Currently, the company has more than 670 Massage Envy and Massage Envy Spa locations in the United States, making it the largest system of franchised massage centers. Since its inception in 2002, Massage Envy has experienced tremendous growth in the U.S. and plans to continue to expand its presence in markets across the U.S., as well as Canada.

"Our 29 percent growth in membership last year proved that consumers are seeking to maintain a balanced lifestyle focused on wellness," said Massage Envy CEO David Humphrey. "With the help of qualified area representatives, we plan to develop locations throughout Canada. We're looking forward to offering affordable and convenient massage therapy and skincare treatments to consumers in Canada joining the nearly 1 million members in the United States."

To share information about Canadian franchising opportunities, Massage Envy is exhibiting at the national Franchise & Business Opportunities Show being held a the Palais des Congres, Montreal, Quebec, booth #400.

"Entrepreneurs throughout Canada will have the unique opportunity to join us in educating the public about the benefits of massage and spa therapy," said Humphrey. "Massage Envy is a growing business with tremendous potential. It requires entrepreneurs who have extensive business experience at the management or executive level, as well as a proven track record in business development, outstanding interpersonal skills and strong financial net worth."

Qualified area representative candidates should have business sales or management experience, but do not need to have a massage therapy or spa operations background. Area representatives are not only responsible for establishing a successful Massage Envy Spa, but will recruit, train and support individual franchisees in their respective territories. Also, they will share in the revenue streams generated by those franchisees.

In 2009, Massage Envy established a strategic partnership with global skincare leader Murad®. With Murad, Massage Envy Spa customers benefit from facials and skin care treatments designed by one of the world's foremost leaders in skin health.

In addition to increasing membership numbers from 701,000 members in 2009 to over 900,000 members in 2010, the company recently performed its 20 millionth massage. Net sales for franchisees have grown as well.

Massage Envy is the world's largest employer of licensed/registered massage therapists, with more than 16,000 therapists providing over 250,000 massages every week. The company only employees licensed, registered and certified massage therapists who are trained to provide a variety of therapeutic massage treatments. Open seven days a week, each Massage Envy Spa has more than 4,000 time slots available each month. An average location is approximately 3,000 square feet and is typically located in shopping centers with national, daily need and female-oriented retailers.

Entrepreneurs interested in exploring area representative opportunities with Massage Envy Spa in Canada may contact Perry Maisonneuve at (905) 817-1589 and jpmaisonneuve@franchiseservices.ca, or visit www.massageenvy.com.

About Massage Envy
Massage Envy, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise of massage centers is dedicated to providing professional and affordable therapeutic massage services to consumers with busy lifestyles at convenient times and locations. Massage Envy Spa is its newest concept, offering Murad® healthy skin facials, as well as therapeutic massages. Founded in 2002, Massage Envy has more than 650 locations in 43 states, with new centers opening every month. The company was recently named a top AllBusiness (a D&B company) AllStar Franchise, and is a member of the International Franchise Association (IFA). For more information, visit www.MassageEnvy.com.

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