March 18, 2011
Massage Envy Announces Expansion Into North And South Dakota
First New Center to Open in June 2011 and Others Over the Next
Several Years
Scottsdale, Ariz. (March 18, 2011) - Massage
Envy, the pioneer and national leader of affordable and convenient
massage and spa services, announced today the signing of a
multi-unit Regional Developer agreement with Gary W. Meyers for the
development of 10 new centers throughout North and South Dakota.
The first opening is slated for Sioux Falls, SD, in early
June.
Massage Envy's development throughout the Dakotas is part of a
steady and strategic plan being implemented by the brand, which
includes expanding in existing markets while entering new cities
across the country to help drive the growth of the world's largest
system of franchised massage centers.
A Massage Envy regional developer and franchisee since 2004,
Meyers currently has 26 licenses sold and 17 centers opened
throughout Minnesota. He operates two Massage Envy Spa locations in
Woodbury and Blaine, MN.
"My passion for the company and my experience in running and
operating two million-dollar Massage Envy centers will certainly
enable me to expand Massage Envy's presence in North and South
Dakota," said Meyers. "As a long-term Massage Envy franchisee, I
pride myself on providing our guests the ability to take charge of
their own health and wellness through our full range of convenient,
affordable and professional spa and massage services."
In 2010, Massage Envy experienced unprecedented growth with the
opening of 43 new locations, bringing the total number of centers
to 670 units currently operating in 43 states. In addition, since
introducing its Massage Envy Spa® concept in late 2009, the company
has opened or converted a record of more than 280 spa locations in
37 states. Despite the recession, Massage Envy also has experienced
a 29 percent growth in membership, increasing from 701,000 members
in 2009 to over 900,000 members in 2010.
In fact, last year, the company performed its 20 millionth
massage. Net sales for franchisees have grown as well. For the 530
centers that have been open for more than 12 months as of Dec. 31,
2009, they have averaged nearly $900,000 in annual net sales. The
company also is the world's largest employer of licensed/registered
massage therapists with more than 16,000 therapists providing over
250,000 massages every week.
"Massage Envy is excited to see Gary expand into the North and
South Dakota markets," said Massage Envy CEO David Humphrey. "As an
experienced Massage Envy franchisee, he possesses a wealth of
knowledge about the brand. Our success in these two new markets
will stem directly from Gary's commitment to provide affordable and
accessible massage therapy and skincare treatments for guests who
recognize the importance of maintaining a balanced lifestyle
focused on wellness."
In addition to the development agreement mentioned above, Massage
Envy is seeking new and existing franchisees to expand across the
country with Massage Envy Spa. To fuel this growth, the company is
looking for specific franchisee candidates who have the ability and
the desire to learn and follow a system that ensures value and
customer satisfaction.
With such a strong established brand, Massage Envy has programs
available to assist with financing. Entrepreneurs interested in
exploring franchising opportunities with Massage Envy and Massage
Envy Spa may contact Lori Merrall at (480) 366-4171 and lmerrall@massageenvy.com,
or visit www.massageenvy.com.
About Massage Envy
Massage Envy, based in Scottsdale, Arizona, is the leading
provider of therapeutic massage in the United States. The national
franchise of massage centers is dedicated to providing professional
and affordable therapeutic massage services to consumers with busy
lifestyles at convenient times and locations. Massage Envy Spa is
its newest concept, offering Murad® healthy skin facials, as well
as therapeutic massages. Founded in 2002, Massage Envy has more
than 650 locations in 43 states, with new centers opening every
month. The company was recently named a top AllBusiness (a D&B
company) AllStar Franchise, and is a member of the International
Franchise Association (IFA). For more information, visit www.MassageEnvy.com.
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Contact
Kim Ryan
Fish Consulting
770-205-7423
kryan@fish-consulting.com