Great Success Achieved at the First Annual Massage for the Cure Day

Phoenix, Arizona
September 20, 2005
Massage Envy Limited, LLC held its first annual Massage for the Cure day on September 19th, 2005.  The one-day event raised $41,116.50 at their 16 valley-wide locations in Arizona, with the entire day’s proceeds to benefit The Phoenix Affiliate of The Susan G. Komen Breast Cancer Foundation— exceeding the initial goal of $10,000 for the one-day event. 

Along with the corporate offices of Massage Envy Limited, the independently-owned franchise clinics contributed 100% of all proceeds raised at their locations, a result of donations collected from participants who received a free one-hour therapeutic massage session in exchange for their contribution to the fight for a cure for breast cancer.  At some clinics, massage therapists even contributed the gratuities they earned for the day’s work and others will be participating in the upcoming Phoenix Race for the Cure event.  

Founder & CEO John Leonesio presents donation check to Phoenix Affiliate of The Susan G. Komen Breast Cancer Foundation

The Massage Envy® family is proud to support a cause that affects not just those diagnosed with breast cancer but those who love them as well.  With news of the money raised as a result of the one-day event, Massage Envy® founder and CEO John Leonesio said, “I’m really just overjoyed with the contributions made by our caring members and new visitors to our clinics for such a worthy cause.  Our typical membership demographic is made up of the same demographic as those most likely to be affected by breast cancer, so I believe this partnership with Komen, which we will grow year after year for many to come, is the perfect fit.  Too many women have lived in fear of breast cancer for far too long.  It is my hope that our annual event will raise awareness about the importance of early detection and early treatment so we may help those diagnosed with the disease increase their chances of survival.”

The event was a great success and Massage Envy® plans to roll-out an annual Massage for the Cure event in cities nationwide in 2006.

Written by Dawn Weiss, Director of Brand Continuity, Massage Envy Limited, LLC