Massage Envy Launches Choices Program to Further Customize Massage Therapy

AromaTherapy and Deep Heat Relief Muscle Therapy Enhance Therapeutic Massage

Scottsdale, Ariz. (Sept. 30, 2010) - Massage Envy, the nation's largest massage therapy provider and the largest spa chain in America, began offering the new Choices program at its 633 locations this week. Choices provides four AromaTherapy options designed to relieve a variety of therapeutic needs including anxiety, headaches, emotional imbalance and insomnia. Deep Heat Relief Muscle Therapy is ideal for anyone who suffers from chronic pain or limited movement.

AromaTherapy options include:

• Aches and Pains - specifically designed to promote circulation, this warming blend of clove, sweet birch, rosemary, and cypress helps aid tissue recovery after physical exertion.
• Anxiety Release - known for their calming properties, lavender, chamomile, and vetiver are combined with uplifting aromas of citrus and clary sage.
• Lavender Garden - English true lavender is used to both reduce pain and inflammation and act as a mild antidepressant and calming agent. Next, lavandin helps support the respiratory system, aids in natural detoxification, and promotes restful sleep.
• Mint & Rosemary - this combination of mint oils and rosemary enlivens the mind and body. Peppermint is high in natural menthol, which aids in pain relief and cools the body while increasing circulation.

Deep Heat Relief Muscle Therapy:

• Is ideal for anyone who suffers from chronic pain or limited movement due to athletic training or repetitive motion. The massage enhancement includes targeted work in three key areas: back and neck, legs and feet, or arms and hands. It includes warm towel compression to help relax muscles, therapeutic heating oil to provide a warming sensation and let the therapist work deeply in the muscles, and a cooling gel which releases tension, decreases pain, and invigorates muscles.

"We're pleased to offer these fantastic new options to our customers," said Massage Envy Chief Marketing Officer Susan Boresow. "Combined with our other customized therapeutic massage offerings, AromaTherapy and Deep Heat Relief Muscle Therapy will further tailor each person's massage experience to their needs."

For members and first-time guests, the cost to add AromaTherapy to a massage session is $10, while adding Deep Heat Relief Muscle Therapy is an additional $12.  For more information on the Choices program or to make an appointment go towww.massageenvy.com.

About Massage Envy

Massage Envy, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise of massage centers is dedicated to providing professional and affordable therapeutic massage services to consumers with busy lifestyles at convenient times and locations. Massage Envy Spa is its newest concept, offering Murad_®healthy skin facials as well as therapeutic massages. Founded in 2002, Massage Envy has more than 630 locations in 42 states, with new centers opening every month. The company was recently named a top AllBusiness (a D&B company) AllStar Franchise, and is a member of the International Franchise Association (IFA). For more information, visitwww.MassageEnvy.com.

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Contact

Dallas Bennewitz
480-366-4130
dbennewitz@massageenvy.com

Marcia Scott
480-998-2600 ext. 569
mscott@lavidge.com

Anne Robertson
480-998-2600 ext. 537
arobertson@lavidge.com