What is the initial investment and start up costs?
The franchise fee is $45,000 for the first location and $35,000
for each additional. The startup costs range from $317,490 -
$512,220.
What are the requirements for a qualified franchisee?
- Net worth - minimum $500,000
- $100,000 of liquid capital available
- Credit score above 680
- Business, sales and/or management experience
- The ability to follow a proven business system
What are the steps in the process?
- Complete financial application.
- Receive and review FDD (Franchise Disclosure Document). The FDD
is a comprehensive document required by the FTC (Federal Trade
Commission). It contains all the detailed information regarding
Massage Envy, the history, principals, financial statements,
franchisee investment expectations, etc. Under both federal law and
the law of many states, a prospect must receive an FDD to review
before buying a franchise.
Are there financing
options?
Massage Envy is an approved franchise of the SBA and we
can provide a listing of other pre-approved lenders to meet
your needs.
When can I expect a return?
FTC laws govern what the franchisor can disclose in order to
avoid misrepresentation. We provide a valuable discovery process
that allows you to see an unbiased perspective on earning potential
for the business through current franchisees.
How is marketing handled in each market?
Each franchisee will contribute a percentage of gross sales to
national marketing and also local co-operatives. Massage Envy
utilizes a three tier approach to marketing the brand. National
advertising generates awareness for the brand, regional advertising
through co-op groups generate awareness at the DMA (Designated
Market Area) level and local marketing efforts by franchisees
stimulates customer traffic in the franchisees' local territory.
Franchisees have access to a large and always growing library of
local marketing materials that can be customized with local
information. Tools range from basic print and direct mail
advertising to internet marketing support and fully
produced TV and radio commercials.
What are the real estate specifications?
Shopping centers that have daily needs retailers, female
oriented retailers, wellness oriented retailers & other
national retailers provide the best synergy.
What is the standard design space of a center?
Our average center location is approximately 3,000 square
feet.
What type of training will I receive?
You will receive 5 days of training at the corporate office and
your Regional Developer will provide opening training
support. We also provide 24/7 support through internal access
to training and support tools. Additionally, ongoing
support is made available through field
training and ongoing training support at the local
level.
How do I find massage therapists and estheticians?
The therapist development team at Massage Envy Corporate
produces and oversees all national strategies, guidelines and
marketing collateral for therapist and esthetician recruiting
and retention programs. In addition, Massage Envy Regional
Developers are already deeply involved in their local region school
outreach and will guide a new franchisee through the appropriate
processes to be successful in hiring staff.
Do I need previous experience in massage therapy or
esthetics?
No, in fact business, sales and marketing experience is a higher
priority in our criteria for selecting qualified franchisees.
What is the term of the Franchise Agreement?
The term is 10 years, with a renewal option for an additional 10
years.
Why should I buy a franchise when I can start my own
business?
- Franchises currently account for 42% of all retail sales in the
U.S.
- The U.S. Department of Commerce states that 90% of franchises
are still in operation after 10 years, compared to just 18% for
other forms of small business. (Source: The Franchise
Alliance).
