MASSAGE ENVY REVOLUTIONIZES MASSAGE INDUSTRY WITH THE LAUNCH OF CYME™ BOOSTJuly 01, 2018
Scottsdale, AZ– July 1, 2018 –Massage Envy, the leader in professional massage and skin care, is revolutionizing massage services with the introduction of CyMe™ Boost – a first-of-its-kind collection of serums that bring the benefits of personalized skincare to the entire body.
These highly concentrated serums contain potent, efficacious ingredients that blend with Massage Envy- branded massage oils and creams and are designed to hydrate, purify and balance the skin and to smooth and brighten skin’s appearance from head to toe. The result is a highly customized, differentiated massage that delivers on the brand’s promise of total body care.
“CyMe Boost addresses the emerging trend of consumers beginning to care about treating their skin beyond just the face and neck,” said Joe Magnacca, Massage Envy CEO. “Collectively, the Massage Envy franchise network has performed more than 135 million massages and facials, far more than anyone else in the industry. We used that expertise, and the input of therapists and estheticians, to create CyMe™ Boost.”
The CyMe™ Boost assortment includes:
- Energizing Boost: Contains guarana seed extract and caffeine to stimulate the skin for a more radiant and youthful look.
- Renewing Boost: Designed to support suppleness, and appearance of firmness for a youthful look.
- Purifying Boost: Works to purify skin for a smoother, brighter and healthier-looking appearance.
- Clarifying Boost: Helps clarify and balance the skin by removing impurities from the surface of the skin.
- Hydrating Boost: Intensely hydrates and penetrates to the lower layers of the skin, providing lasting moisture while increasing skin’s natural luminance.
- Firming Boost: A moisturizing serum that minimizes the appearance of lines, leaving skin looking soft and satin-smooth.
These serums can be used separately, paired together, or combined with other enhancements in the selection of Massage Envy’s offerings, like aromatherapy. In total, there are more than 720 possible enhancement combinations that allow customers to receive a personalized body care treatment at Massage Envy franchised locations across the U.S.
“The skin is our body’s largest organ, so taking care of it is a vital piece of any wellness routine,” said Christy Bower, Vice President, Retail and Service Innovation. “CyMe™ Boost combines all the mind/body benefits of professional massage with the latest advances in skin care, designed for the client’s individual needs.”
CyMe Boost is available at Massage Envy franchised locations nationwide beginning July 1, 2018, with an added cost of $10 per Boost to any Wellness Massage session.
About Massage Envy
Massage Envy, based in Scottsdale, Arizona, is a national franchisor and, through its franchised locations, is the leading provider of therapeutic massage and skincare services, and proprietary assisted stretching service, Total Body Stretch. The Massage Envy franchise system is, collectively, the largest employer of massage therapists and estheticians, with more than 35,000 dedicated wellness professionals that provide best-in-class service to over 1.65 million members. Founded in 2002, Massage Envy has more than 1,170 franchised locations in 49 states that have together delivered more than 135 million massages and facials. For more information, visit www.massageenvy.com, or follow us on Twitter @MassageEnvy and Facebook www.facebook.com/MassageEnvy.