About Us


Massage Envy is a nationwide wellness franchise providing massage and skin care services. We believe that regular massages and facials are an integral part of total body wellness.

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About Massage Envy

From day one in 2002, the Massage Envy brand was built on the foundation of helping people feel their best. But Massage Envy is not defined by its position as a category leader, rather by the lives changed by the work of therapists and estheticians across the country. Massage Envy has made therapeutic massage services and skin care solutions accessible to a network of more than 1.5 million members in franchised locations across the United States. And it’s all because of a belief that massage and skin care aren’t a luxury; they’re body maintenance, pure and simple — part of your total body care routine. Regular massage and facial care go a long way toward helping members and guests of Massage Envy franchised locations take care of themselves and do more — do more of what matters to them, what makes them happy, what makes them feel healthy and supports a more well-balanced lifestyle.

By the numbers

  • 2002 – The first Massage Envy opened and launched accessible massage and skin care
  • 25,000 – Massage therapists and estheticians employed in nationwide franchised locations, making Massage Envy, collectively, the single largest employer in the country
  • Over 1.5 million – Members across the United States
  • 49 – States that Massage Envy franchised locations call home
  • More than 100 million –services performed
  • 1,200 – number of nationwide franchised locations
  • 2016 – Opening of first International franchised location in Australia 
It’s the Massage Envy belief that we only get to these numbers by building from a culture of care rooted in a set of simple, but powerful guiding principles.


We help people feel their best. 


Total body care at Massage Envy is an integral part of everyone’s well-being journey. 


The set of guiding principles for every individual across the Massage Envy organization. These aren’t just words on a piece of paper. These are the building blocks of our culture, because we're grateful for the opportunity to help others. We approach our work with positivity and empathy for every member and guest that walks through the door and, just as importantly, for one another. And we strive to earn and to keep the trust of those we serve by delivering exceptional and memorable service.

  • Optimism – We approach our work with a spirit of positivity
  • Gratitude – We show gratitude for the opportunity to help others and for the trust it requires
  • Excellence – We recognize those who live our values and improve non-stop.
  • Consistency – We earn trust by delivering exceptional service at every moment
  • Empathy – We seek to understand the needs of others and accept and celebrate individuality
At Massage Envy, we're here for you every day of the week, morning and night, across the entire country. We start and end each day with the belief in mind to help people feel their best, and we consider our passion — to help you take care of you — a job no one else can do.

Who We Are

Meet the Massage Envy Leadership team.

Joe Magnacca, CEO

Joe Magnacca is Massage Envy Franchise’s Chief Executive Officer (CEO). His distinctive expertise has helped establish him as a visionary leader for some of North America’s best-known brands. Prior to Massage Envy, Joe’s career began at the Loblaw Companies, eventually moving on to become EVP at Shopper’s Drug Mart as well as President at Walgreens and Duane Reade and later, CEO of Radio Shack. Joe has a passion and experience in growing the wellness category through product and service innovation. Joe consistently builds diverse leadership teams of strong, customer-centric leaders. His experience in the franchise business drives him to tirelessly demand Massage Envy’s services are delivered by franchisees with the highest standards of integrity and professionalism, while also creating economic success for franchisees.

Beth Stiller, Chief Commercial Officer

As Chief Commercial Officer (CCO), Beth Stiller spearheads commercial and operational strategies for the Massage Envy franchise network. An innovator of the customer retail experience, Beth has spent over 20 years in retail positions including top posts at Duane Reade and Walgreens. Today Beth oversees nearly 1,200 Massage Envy locations and she knows that consistent, personalized experiences are key to the success of the company.

Melanie Hansen, General Counsel

General Counsel Melanie Hansen legal and risk management and franchise compliance for Massage Envy franchises. Melanie has a wealth of franchising and licensing experience. She has achieved success in both operational and legal capacities with Cold Stone Creamery and Target. Melanie excels in high-growth environments valuing teamwork, empathy and integrity above all. She loves working collaboratively at sculpting a compliant culture focused on removing or minimizing legal barriers to the company’s progress.


Kurt Ullman is Massage Envy’s VP of International, with over 25 years of international franchise development and management experience. Before Massage Envy, Kurt worked to expand other brands like The UPS Store/Mail Boxes Etc., Tasti D-Lite, Planet Smoothie, Amazing Lash Studio into international franchise success stories. What’s more, Kurt’s international master franchise development work in 96 countries is responsible for the opening of over 1,200 franchised locations outside the US for various enterprises. With a deep-rooted passion for uniquely global solutions, Kurt embraces the satisfaction of building something significant and cherishes the people around him needed to make great things happen.


As Chief Financial Officer (CFO) Paul Malek is responsible for ensuring Massage Envy franchises finances are aligned with the company’s business goals and accounting best practices. Paul draws on extensive experience from successful financial positions at Arthur Andersen, LLC, PwC, VP at Troon Golf, and CFO of Cadence Education, Inc. Paul’s vision for Massage Envy is to maintain industry leadership through innovation, profitability growth at franchise locations and help stimulate international growth. In addition to managing the company’s financials, Paul also oversees People Operations, ensuring employees and staff thrive in a culture that is reflective of company values.

Kathy Collins, Chief Marketing Officer

As the Massage Envy Chief Marketing Officer (CMO), Kathy Collins is an impact-driven advertising and marketing leader with a proven track record for big thinking that makes a big impact. Kathy, a 12-year franchise marketing veteran for H&R Block, looks to find compelling, unique and meaningful ways to drive growth and create deeper emotional connections with customers. Kathy also served as VP of Marketing, Advertising and Brand at Lee Jeans successfully elevating an iconic brand and revitalizing it for a modern consumer. She is committed to developing new ways to share the Massage Envy story to continuously strengthen the brand.

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